MODR x AMF
Museum of Distance Running x All My Friends
A partnership between brands at the intersection of lifestyle, creativity, and movement.
THE PITCH
The goal of AMF as a music-centric agency is to partner with brands whose mission, message, or aesthetic align with AMF’s - more specifically brands who could realistically employ AMF’s catalog and talent network in its future media.
WHAT IS ALL MY FRIENDS?
AMF stands for “all my friends”
All my friends are…
…creatives with a strong self of identity, personally and creatively.
…industry professionals with ambitions of fostering a safe and ethical culture within entertainment.
…inspired by the culture, community, and passion of sports.
…fashionable in their own right.
…fans and consumers of culture, popular or otherwise.
And most importantly: I did it with All My Friends!
WHY PARTNER?
The goal of AMF as a music-centric agency is to partner with brands whose mission, message, or aesthetic align with AMF’s - more specifically brands who could realistically employ AMF’s catalog and talent network in its future media.
Key Project:
AMF produces an MODR video and photo shoot.