Slic x AMF

2024 - 2025 Roadmap

Partnership Overview:

Since 2020, we have identified shared values - as creatives and as professionals - that helped spur the early development of the AMF brand. In 2024, the conversation about AMF as a lifestyle brand helped to drive the next push of content and brand development. Understanding this progression, we see great potential to share our skillsets in order to benefit Cami and the Slic brand, as well as Khalil and the AMF brand.

Through this partnership we will seek to amplify each other’s work, while developing systems for serving others. Key services we have identified include:

  • Project Management & Marketing: Creating bespoke strategies to pitch and execute for artists

  • Live Events: Booking, advertising, and producing live performance and experiential events

  • Music Production: Creating and releasing music as formal and informal collaborations

Priority Projects:

  • Synth Playground by Slic

  • AMF Project Management

  • Machine / Planet Marketing & Artist Development

Artist Radar

Additional Work & Opportunities:

  • Documenting the Cami > Slic musical experience

  • AMF Social Media & Merch

  • Miscellaneous live events - e.g. DJ nights with Amal, Alexis, Vita, Marco Av

Slic Priority

NEXT UP

  • January 22 Show @ Hart Bar

THEN

  • Synth Playground Planning & Scheduling

  • Unbearable Heat remixes and reworks

LATER

  • Develop and understand the dynamic of Cami vs Slic

AMF Priority

NEXT UP

  • Set final release dates for Planet release - to be complemented with marketing plan

THEN

  • Promo posts for upcoming releases and events

    • Slic Show, Amal clips, PJ Smith, Planet

LATER

  • DJ / Networking Night Q1 ‘25

  • AMF Songwriting Retreat Q1 ‘25

JOINT MISSION(S)

To devise a cohesive, paid marketing plan to offer artists and managers in 2025

To begin creating a new narrative property - written, recorded, and live events - that detail our unique histories with music. Slic’s Synth Playroom can become its own focused arm of this, Khalil’s essay series can be another, interacting when we see fit

Establish AMF social media foundation

  • “Just Did It” creator campaign

  • Edit videos with sounds by friends of AMF

  • Style & Direction for “culture content” posts and stories

Contacts & Connections

  • Vita Amore

    Event Producer and DJ
    @vitabread

  • Alexis Cerritos

    DJ, Event Producer, and booking assistant
    @lexicon

  • Sonam Mehnidratta

    Audiophile, Journalist, and booking assistant
    @sonam

  • Sultan Ali

    Videographer and Editor
    @sultanali

  • Michael Bernieri

    Videographer and Editor
    @Mike Bernieri